As part of the toy fair in Nuremberg, Mattel has announced a new clamping module brand, which is due to be released in the summer of 2025. The new product line bears the nameMattel Brick Shop
And supposedly should leave nothing to be desired.
Authentic details at affordable prices
In oneofficial notificationschreibt Roberto Stanchi, Executive Vice President, Global Head of Vehicles and Building Sets:
Our goal is to deliver kits that exceed the expectations of the inventors - with sophisticated designs and authentic details at affordable prices. I look forward to presenting our first products in a few months.
There is still no information about the target group, at the prices or themed worlds. According to the press release, the first sets are to be published in summer.On the French product pageHowever, it is alreadyim mai 2025the first products should be introduced.
Initial information about the prospect of quality levels is already available and the sounds like the dream of every Klemmbastein fan:
Mattel Brick Shop (...) offers tailored components of the highest quality, easy -to -understand building instructions, stable constructions and limitless creative opportunities to stimulate the imagination of the building enthusiasts. The aim is to create real added value with every product of the new portfolio - through numerous innovative functions, expanded opportunities for individual design and a higher number of building blocks, all of this at a competitive price.
Remember that the information comes from a press release that is intended to inspire as many people as possible. So look at the announced details with a healthy portion of skepticism until you can get your own picture of the sets.
New competition for the market leader
that Lego demands excessive prices and still has massive quality deficiencies. At the same time, there are much less frequent functions among the products of the Danish group than a few years ago and due to the nature of various game sets, it is often difficult to build your own creations from the existing stones without having a variety of models.
Mattel is apparently aware of this criticism and now attacks exactly where Lego is currently weakening. By through the clamping module tinkererExtended possibilities
It should be actively stimulated to expand your models independently, the products could also stand out from other manufacturers - provided that it is not just marketing.
However, it is very unlikely that the Danish top dog is displaced from the tip so quickly - not least because of the top -class licenses and the solid market position.
Brick Shop is not Mattel's first attempt
With Mega Construx, Mattel has had its own clamping module brand for several years. It is primarily known for licensed sets of Pokémon, Hot Wheels and Halo. Recently isWith Red Rocket even the first model for Falloutappeared.
Mega ConstruxHowever, there is in the higher price segment - probably not least because of the expensive licenses. To what extent the existing brand should continue to linger on the market or is being stamped is not yet known.
With One Piece and Twilight, LEGO has bought two new, strong licenses to be released in 2025. Further information can be found in the box above.
