Other development studios have already published seven trailers, twelve Behind-the scenes videos and drolfty screenshots if their much-sought-after game had only a few months to release. Rockstar and Take Two are different.
A single trailer tooSo far there is that only captures the mood of the game. Official information about the main characters, the story and the general content are hardly known. A precise release is still unclear, although some rumors of a potential shift are already in circulation.
Almost everything that is concerned with GTA 6 is enveloped by a veil of uncertainty. Like Strauss Zelnick, the head of publisher Take Two, in an interview withBloombergNow reveals the pure intention.
We have competitors who describe their publication schedule years in advance. We have found that it is better to provide marketing material relatively shortly before the publication window in order to create the tension on the one hand and to reconcile the tension with the unfulfilled expectation.
Of course, GTA 6 has a not too forgotten advantage that the tension in question is significantly higher than with any other game. GTA 6 does not need a trailer to stay in conversation, while other games have to vie for customers' attention.
But this is also well aware of Zelnick:The anticipation for this title may be the greatest anticipation that I have ever seen for an entertainment product, and I've been in the entertainment industry for a while.
Of course, it can also be an advantage to withhold all information up to the last second: For example, Tango Gameworks has the celebrated action rhythm gamePublished by Shadowdrop and thus received significantly more attention than would otherwise have been the case.
But of course all of this depends on the game, the time and many other factors.I don't always do it completely [...].
, adds Zelnick.
If Grand Theft Auto 6 really gets a shift, this could be far more than just uncomfortable for fans: a number of studios will suffer, potentially bankrupt. Because hardly a game wants to fight for attention with GTA 6. You can read more about the effects in the article above.
