It was a black day in the recent history of Electronic Arts: When the publisher had to admit in January that EA Sports FC 25 had earned less money than expected, the share price broke by 17 percent within 24 hours - the greatest loss of day since 2008.
Mind you was EA Sports FC (loudGames Sales Data) Nevertheless, the best -selling game of 2024 in Europe, followed by EA Sports FC 24 in 3rd place. But that's not enough to meet investors' growth expectations.
The news that Dragon Age: The Veilguard also missed expectations and Bioware was then shrunk to the core team. Because EA lives from football: loudWall Street JournalEA Sports FC and FIFA have been responsible for 49% of group sales in the past five years.
This gigantic dependency on a few brands is a huge risk. And if these brands also lose the trust of their fans, it looks zappenduster (see Bioware, Blizzard, the list could be continued for a long time).
Behind it is the sole EA problem, but a structural crisis in the whole industry, analyzes Human Nagafi, management consultant1789 Innovationsand podcaster atCorporate Therapy. With Micha, he discusses why the AAA business model is driving against the wall.
Because there are other candidates that you have to talk about. For example, Take Two, who repel their indie label private division to focus on "big hits", but then publish a civilization 7 at full price, which simply feels unfinished.
And what is the return of the loot boxes in Overwatch 2?
We discuss it in the video, and of course you hear it here in the podcast:
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