When it comes to streaming services, an ad-supported subscription is somewhat of a trend.and is happy with it; later moved aboutorwith your own advertising rates.
With Paramount Plus, the next provider with an advertising-based model is now coming around the corner. Currently, users in Germany are emailed via aChanges to Terms of Useinformed. If you take a closer look at these innovations, two paragraphs become important:
- Section 4.1 of the new conditions mentions “various types of subscriptions” – but so far only the one tariff without advertising is available in Germany for eight euros per month.
- Furthermore, Content may include “promotional trailers for other Paramount+ Service content, advertising, sponsorships and product placements, the frequency, scope and nature of which may vary over time.”
Not just advertising, but also different levels of quality?
Similar to other regions, the different tariff levels are likely to not only revolve around advertising content, but also different levels in terms of audio and video quality. In Great Britain, for example, 4K and Dolby Atmos content is hidden behind a premium subscription that is not yet offered in this country.
However, there are no references to a ban on sharing accounts in the new terms of use.
Disney+ will personalize advertising for US customers in the future
Disney Plus is a big step further in this context: The streaming service has been offering its ad-financed subscription model since 2023. As part of the CES 2025 currently taking place in Las Vegas, the provider announced that this advertising would be more targeted (viathe media).
Advertisers will be able to submit multiple versions of their advertising clips to Disney, which will then be displayed by artificial intelligence to match the mood of the current stream. However, this development should only take place in the USA, at least initially.
- According to Disney, the focus is particularly on sports broadcasts. As manager Josh Mattison explains, viewers would mostly see the same commercials here. Instead, brands should be able to directly address specific target groups.
- If certain games go into overtime, advertisers should be able to bid for the new advertising space in auctions.
- The high level of interactivity is also suitable for sports betting: These can be integrated into the ongoing program with real-time odds and live statistics.
There should also be an option for viewers in the USA to buy the products placed in advertising directly from the streaming app.
