Apple copy: New laptop names at Dell don't just get the reactions you'd hoped for

Dell no longer has XPS, Inspirion and Latitude - instead there are three product lines. (Image source: Dell)

Dell not only presented various new products at CES, but also buried the well-known brands XPS, Inspirion and Latitude. Instead, there are only product lines for both notebooks and desktop PCsDell, Dell Pro und Dell Pro Max.

Smells like Apple

Maybe this nomenclature sounds somewhat familiar to you? In any case, it reminds me strikingly of Apple's naming scheme. When the new names are officially presented, this will also happenLaughteramong the journalists present.

The three new names are based on the requirements of the respective target group. (Image source: Dell)

It seems incomprehensible why people are so clearly oriented towards Apple. Another, somewhat more catchy name would certainly have been possible.Dell's marketing departmentseems to have lost her imagination. But ok, Dell has to live with the malice now.

At CES, Dell's gaming brand Alienware introduced new high-end notebooks for gamers. You can find all information about this here:

The reasons

Ultimately, the manufacturer did not make this name change without reason. The goal should be to enable even less experienced usersTo make it easier to choose the right computer.

The three new categories will be divided into three categories each - probably depending on the level of equipment. (Image source: Dell)

Products that are simpleDellare primarily intended for leisure, school and work. While the devices with the additionProaccording to Dell forProductivity at a professional levelshould be suitable. Themaximum possible performanceHowever, there are Pro Max computers.

To do this, the three groups will each come together againBase, Plus and Premiumdivided, which should then correspond to the different equipment levels. In doing so, Dell has ultimately made the product names a little more accessible to the layperson.

What do you think about the renaming of the products? Do the new names make it easier for you to choose or did you already get along well beforehand?